The feedback questionnaire: is used is used to assess the a business or an organization’s influence or effectiveness on its customers. The primary objective of such a questionnaire is to allow a business organization to come to terms with its relative influence or effectiveness on its target market. With the data collected from such surveys, a business organization is then able to formulate effective ways through which it can reach its target market more effectively. Through the questionnaire, a business is also able to process feedback, understand the consequences of its current business activities and identify business areas that need to be changed in order to improve performance.